Social Impact.
We won’t work with any firm that is not authentically committed to Social Impact.
In the next five years if your firm/brand is not viewed as authentically green, earnestly trying to make a difference and materially engaged on social impact two things will happen:
X% of Gen Z will migrate Y% of their spend. The same will happen at a lower rate for Millennials.
The product of those X’s and Y’s will be big enough to set you on a path to not existing. That may happen slowly but that might be more painful than quickly.
At a national level geographically red lining certain areas and providing them with sub-standard healthcare, education, economic opportunity, food supply and social justice is hugely detrimental to our talent supply chain and competitiveness. Not only does it damage our talent pool, you know the one critical for international competition, but it is cost inefficient and has a secondary negative impact on GDP efficacy. It is exactly what a foreign nation competitor would hope we would do. In futbol (yes the round one not the American pointy one) it’s like kicking the ball in your own net, yes, a bad thing.
Toby is personally committed, active and working on doing more to advance these causes. Verus is focused on advising national and international companies and organizations on how to be an ally that adds value through their mission, vision and brand by engaging with meaningful, impactful actions. This is not social impact alone it is smart business strategy. It is a survival basic.
Privileged and passionate about giving back/having an impact Toby does the following pro bono today: Senior Fellow on the Council of Competitiveness, mentor a diverse group of hotshots including two super sharp military officers, on the advisor board for Digital Cites/Global Projects at Stanford, occasional evening shift some cooking, mostly washing giant pots and pans at marvelous food security operation (Toni’s Kitchen), start-up incubator mentor, Lake Nona Impact Forum advisory board, long time advisor to the Corporate Eco Forum (top green corporate org in US), Courage to Care advisor (brilliant leader focused on social inequity/justice), long time advisor to Sir Rob Swan and 2041 an amazing Antarctic charity, Previously he was on the board of the first B corporation in Brazil, Exec Chairman of a cancer charity and an advisor to social incubator firm among other things.
Jen is equally passionate about giving back and currently serves as the CTO for The Mentor Project, an all volunteer group that mentors children globally and is creating the first youth global entrepreneurial network to benefit underrepresented communities in STEM from kindergarten through college. She is an advisor to MoonMark Space, an initiative designed to get kids to truly "reach for the stars" by collaborating and competing to develop the next generation of affordable offworld exploration solutions. Jen has been a long time sponsor for the international outreach program, Compassion International and currently provides support and mentorship to seven children in Latin America, Africa and SouthEast Asia. She is also a passionate connector, speaker and advisor for women and minorities in tech and startups, women in life sciences, and STEM outreach to underrepresented communities through a variety of state and national level groups across the U.S. and Africa.
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Jen Snow leads a panel to explore how diversity continues to be the fuel for federal government innovation with the leaders guiding these efforts into the future! This panel is part of the Non-Obvious Beyond Diversity Summit, an ambitious gathering of more than 200 experts and visionary speakers working across industries to help build a more diverse and inclusive world.
Jan 29, 2021: Stronger Together: How Diversity Fuels Innovation In Government | Non-Obvious Diversity Summit - YouTube